8:30 | Check-in and Breakfast |
9:15 | Welcome and Opening Words Antti Korpiniemi, Chairman of the Board, Marketing Finland and Riikka-Maria Lemminki, Managing Director, Marketing Finland with
Our Host Thomas Kolster, Mr. Goodvertising |
9:25 | Keynote: 10 Tips to delivering Better Marketing
Will Gilroy, Director of Policy and Communications, World Federation of Advertisers and Jon Wilkins, Executive Chairman, Karmarama
Download presentation Download Brand Nirvana report Download report Putting people first
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10:10 | Keynote: Bringing Better Marketing to Life through Governance
Scott Rosenberg, Senior Director of Global Marketing Operations & Governance, Visa
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10:50 | Keynote: Marketing can be a Force for Positive Gender and Ethnicity Portrayals
Belinda Smith, Global Head of Media, Electronic Arts
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11:30 – 13:00 | Lunch and Networking |
11:45 - 12:15 | Workshop 1: Three P’s of Today’s Marketing - Purpose, Prototyping & PR. Mikko Martikainen, Creative Director and Janne Saarinen, Communications Strategist, SEK @lounge upstairs: book your seat here
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12:15 - 12:45 | Workshop 2: A practical guide to creating a purpose-driven organization that fuels performance.
Rik Haslam, Executive Creative Partner, BrandPie @lounge upstairs: book your seat here |
12:15 - 12:45 | Bulletin: Data and AI – hot topics right now! What to consider when utilizing and protecting AI-related inventions? Akseli von Koch, Patent Attorney, EU Trademark and Design Attorney, Heinonen & Co, part of Eversheds Sutherland Finland @main stage
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13:00 | Keynote: How EY used Purpose to drive Business Performance?
Rik Haslam, Executive Creative Partner, BrandPie |
13:40 | Keynote: Strategic Sonic Branding is Urgent
Ella Duda, International Strategy Director, Sixième Son
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14:20 | Keynote: Connecting for a better future – leading with purpose Iris Meijer, CMO Vodafone Business |
15:00 - 15:30 | Coffee Break |
15:30 | Keynote: Better Marketers make Better Marketing
Mikko Kotila, Near Future Today
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16:10 | Brand Builder of the Year, announcing the Winner |
16:20 | Keynote: YouTube Creators - the Next Generation of Media Companies Sonia Hussain, Strategic Partner Manager, YouTube |
16:45 | Bulletin: Current Situation of Influencer Marketing in Finland Inna-Pirjetta Lahti, Head of Inspiration, CEO, Founder, PING Helsinki and Riikka-Maria Lemminki, Managing Director, Marketing Finland |
16:55 | Thank you! |
17:00 - 19:00 | YouTube Creator Meet&Greet for Marketers
Panel Discussion with:
• Sonia Hussain, Strategic Partner Manager, Creator&Artist Development, YouTube
• Satu Laakso, Marketing Director, Berner Oy
• James Nikander, Ikigai Events
• Stina Varsikko, CEO, Splay One
• Kathrin Deter
• Wanda Holopainen, The Host of the Panel, Marketing Finland / Double Trouble
• Case: Kerttu Jäe, Influencing the Influencers
• Case: Ilaripro and Simo Liukkonen: Against Prejudice
Live Music by Ylävire
book your seat here |