How to succeed in digital marketing in 2020

THE CHANGING WORLD OF DIGITAL MARKETING

Riikka-Maria Lemminki, Marketing Finland

HOW BRANDS SHOULD COMMUNICATE IN A DIGITAL WORLD

Henric Smolak, Strossle International 

The internet today has turned into a giant version of Times Square, where companies and brands are in our face, desperately trying to grab our attention—but it’s time to pull the plug mean, really… who actually likes the constant interruption of flashy pop-ups and annoying advertising we run into EVERYWHERE online today. In this presentation, we will enlighten three things marketers completely have misunderstood. There things we need to change to create a sustainable future for the media landscape. How do brands need to communicate digitally to be able to be heard in the very near future?

MODERN TECHNOLOGIES AND DATA TARGETED BRAND ADVERTISING

Olli Järvilehto, Relevant Digital and Sakari Palmu, Dagmar 

For decades advertisers have invested in marketing research and collected data that has been utilized for marketing and marketing communications planning. This valuable information hasn’t been used widely in digital channels, however. In this presentation, Olli and Sakari will tell how modern technologies help to transform data so that it can be used in the digital environment and how it will help brand advertising to become more targeted.