WFA Webinar: Marketing Mix Modelling 101

This module will provide:

• The Evolving Landscape of Marketing Measurement
• Understanding Marketing Mix Modelling (MMM)
  Why MMM Matters in Today’s Marketing Environment: Fitting MMM into the Full Measurement Picture
• Introducing Google Meridian: A Modern MMM Solution
  • What is Google Meridian?
  • Key Features and Benefits of Meridian.
  • The Meridian partner program.
• Real-World Applications and Success Stories of MMM/Meridian
• Getting Started with Meridian & Next Steps
• Q&A and Closing Remarks (10 Minutes)

THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!

This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing. Before registering, please check on the WFA website to ensure that the webinar schedule has not changed. Unfortunately, we do not receive real-time updates on any changes.

Register for the webinar by clicking here.