Focus of this session: Operationalise Gen AI & boost creativity Join The Liberty Guild for a no-nonsense session that cuts through the noise and shows you how to genuinely leverage Generative AI to liberate your creativity and boost your marketing game. Amidst the relentless pace of technological change and market upheavals, GenAI isn't a threat—it's […]
Effie Awards Finland on Suomen ainoa markkinointiviestinnän tuloksellisuutta mittaava kilpailu.
Eurobest is where the continent’s best-in-class creativity goes head-to-head. It’s the place to test ideas that drive progress for people, business and society. It’s your chance to show the industry what you're made of – and put your creativity on the map.
Focus of this session: Effective Pitch Running a media agency pitch is a complex process, with a wide range of factors to consider to ensure the best outcome for your business. This session will cover the approach to running an effective pitch process, covering the key steps and watch-outs from initial assessment of a long list […]
Haluatko vahvistaa organisaatiosi brändiä ja rakentaa kestäviä kumppanuuksia? Millaista vaikuttavuutta yritys-järjestöyhteistyöllä voidaan saavuttaa? Tule mukaan webinaariimme, jossa pureudumme vaikuttavan ja vakuuttavan järjestöyhteistyön mahdollisuuksiin. Webinaari tarjoaa taustatietoa, ideoita ja case-esimerkkejä, joita hyödyntäen voit rakentaa ja kehittää tehokasta ja vaikuttavaa järjestöyhteistyötä. Käsittelemme webinaarissa mm. seuraavia kysymyksiä: Miten yhteistyö järjestöjen kanssa voi hyödyttää brändiäsi? Miten syventää yhteistyötä ja […]
Throughout decades, the Golden Drum has stood as one of the most visible crossroads of the creative, marketing and advertising professional communities in the European advertising space. It had a profound impact on the development of the industry, not only within the once so familiar New Europe but also beyond. Each year, with head-turning ideas […]
The Fundamentals of Sponsorship Series Three one-hour sessions, over a four-week period, October -November 2024. The Fundamentals of Sponsorship Series is designed for WFA Member marketing professionals who are new to sponsorship or want to deepen their understanding of this increasingly important aspect of an integrated marketing strategy. The series provides brand-side marketers with essential […]
VASTUULLISUUS YRITYKSEN LIIKETOIMINNAN YTIMESSÄ • Omistajien ja sidosryhmien muuttuneet odotukset yrityksille tutkimusten valossa • Vastuullisen yrityksen liiketoiminnassa käytännössä • EU direktiivit ja Green Claims Yrityksen vastuullisuusohjelma • Vastuullinen työnantaja ja työnantajamielikuva • Kiristyvä sääntely
Focus of this session: In-housing Most brands follow a journey to in-housing, from dependency to self-sufficiency, to full competence. This session will cover the process for brands to build the necessary in-house expertise, alignment and confidence to eventually move to a ‘hands-on keyboard’ model, while also highlighting the dependencies along the way. Where in-housing isn’t the […]
Rewarding Excellence and Impact! ICCO is proud to present its annual awards programme, globally recognised by PR trade associations representing 82 countries worldwide. Entries into the awards are judged by an elite panel of international PR and communications practitioners who will consider the excellence and effectiveness of PR work from across the world.
Effie Awards Finland on Suomen ainoa markkinointiviestinnän tuloksellisuutta mittaava kilpailu.
Eurobest is where the continent’s best-in-class creativity goes head-to-head. It’s the place to test ideas that drive progress for people, business and society. It’s your chance to show the industry what you're made of – and put your creativity on the map.
